Tuesday, April 30, 2019

Social networking Essay Example | Topics and Well Written Essays - 500 words

Social networking - Essay exercisingAccording to Gabler, the fact that Facebook exists, and that people make friends on this social networking site, does not mean that they make factual friends. Indeed, because of the development of virtual friendships between individuals who are not in any way related has created a situation where there is no interpersonal relationships that go for traditionally defined friendship. In arguing his case, Gabler goes as far as stating that Facebook offers what he terms as friendship lite where individuals who claim to be friends do not have any personal relationships or any shared history that they can grimace back upon. There has developed a tendency among many individuals to want to become famous finished social networking. This has been through their having more friends on these social networking sites than others, making having these friends a sort of popularity contest. The need to be popular within social networks has come to be termed as be ing pathetic because of the belief that individuals have ceased living a real life and have instead gone virtual. The fact that these individuals have elect to live a virtual life has been detrimental not only for their own social development, plainly for individuals who have their own families, it has had an adverse effect on their children as well (Daly 480).

Monday, April 29, 2019

Analyse the marketing communication strategy of innocent drinks Essay

Analyse the food marketing communication strategy of innocent drinks - Essay ExampleThe gild had a net employee turnover of around 1.8 million in 2000 and has increased to around 141 million by 2009 (Arens, Weigold and Arens, 2011). The alliance has been successful in setting up its brand position in the international market by supplying quality products to the customers (Arens, Weigold and Arens, 2011). By conducting this study, the researcher has the aim to analyse the effectiveness of the strategies used by Innocent Drinks. It also offers the scope to understand the importance of using such innovative strategies by the smart set and the impact it has on the target customers.Innocent Drinks aims at making smoothies and fruit juices for the health conscious customers for kids as well as adults. The company provides pure health drinks without adding sugar or preservatives and these are preferred by most of the customers (De Pelsmacker, Geuens and Van den Bergh, 2013). Innocent Dr inks The company has created a huge customer base in the international market. However, the customers often prefer health drinks at low cost that would be according to their budget. The company has targeted the kids for their business in order to make them choose the products (Ogilvy, 2004). The drinks that are made out of fruits also appearance attractive to the parents who feel that their kids should remain healthy. Since the target customers for Innocent Drinks are the children and their parents, hence, the company pays attention to the packaging of the drinks in order to make them look delicious and attractive (Wells, Moriarty and Burnett, 2011).There are other popular brands of bottled irrigate that gives strong competition to Innocent Drinks. Evian and Volvic are the popular brands producing bottled water, but study says that Innocent Drinks captures the large theatrical role of the market. According to the researcher, the customers who are loyal to the company may not be w illing to switch to many other brand and the company would have the

Sunday, April 28, 2019

Equity & Trusts Coursework (Final Year LLB Law) Essay

paleness & Trusts Coursework (Final Year LLB Law) - look for ExampleIt is worth mentioning that charitable assertions in the United Kingdom (UK) be entitled to be governed by law1. In addition, charities are free to take part in public debates in the areas related to constitution and legislation along with involving in the political solveivities with the motive of influencing decisions that will support the work of charity and not for any other purposes. At the same time, it has been affirmed that charities are entitled to guard their independence precisely they cannot permit political activities to become the reason for their existence. In this regard, the major problem behind the law political science the charities is that this law does not explicitly define the charitable purposes2, knowledge and understanding of the law of equity and trusts. Correspondingly, the boil down of the essay is to identify the reasons why it is desirable to encourage, rather than restrict, char ities advocacy and campaigning role. The Law of Equity and Trusts In order to consume comprehensive understanding regarding the law of equity and trusts, it would be vital to begin with analysing the historic background related with the origin of the law. In this context, it is worth mentioning that the history of trusts in the UK is originally derived from the principle of equity. During the twelfth and the 13th century, possession of land in Britain was derived on the feudal system. When raft left to fight in the struggle, they had to pass their land to other people for taking care of it. In general, when those people returned back, the other people had to give back their land to the respective owner. However, at that time the principle of equity was not recognized. Hence, when the unquestionable owner failed to recover his/her land despite cl puting in the court, the people plead to king. On their petition the payoff was referred to Lord Chancellor. Since then the principle o f equity was originated3. There are certain basic principles of equity that act as a guide for courts in deciding whether equitable jurisdiction should be followed. These basic principles are represented below Equity will not experience a wrong to be without a redressal Equity abides by a law An individual who pursues equity must ensure equity An individual who comes to equity must aim to ensure clean hands Where the equities are equal, the law triumphs Equity imputes an aim to realise an obligation Equity values act that ought to be done Equity is equality Equity regards to the intent rather than the form Delay defeats equity (Source4) Concerning the legislation being exercised in the UK, it has been ascertained that the trust law was originally regulated by the Trustee title 1925. However, this particular Act is currently replaced by Trustee Act 2000. From a critical analysis of the law of equity and trusts, it has been observed that the Trustee Act 2000 is the most inclusive tr ust law in the UK particularly in England and Wales. The Trustee Act 2000 is a set of regulations that articulates the duties of trustees and has been enforced throughout England and Wales. The Trustee Act of 2000 fundamentally comprises cardinal aspects related to trust law. These five aspects include duty of trustee, power of trustee to invest, power of trustee to appoint nominee, power of trustee to acquire property and power of trustee to obtain remuneration and other benefits 5 However, the law relating to charities is different from the commonplace law of trust.

Saturday, April 27, 2019

ORGANIZATIONAL QUALITY IMPROVEMENT (QI) PLAN, PART I Research Proposal

ORGANIZATIONAL QUALITY IMPROVEMENT (QI) PLAN, f whole apart I - Research Proposal ExampleThis paper will specify the hospitals vision- burster statements, its function and facilities available, the goal of the quality improvement plan, roles of consumers, and the quality indicators available for them. VA Medical pith field Vision-Mission According to the Veterans Health Administration, the mission of any VA medical centers is to provide the best quality of medical fright to the American veterans. Their vision is carried out done a long-suffering-centered care administered by the teams, wherein the patients in the VA Montgomery are assured that every bingle one gets the best care anywhere (V.A. Healthcare, 2011) and for evidence-based services suitable for the patients medical needs. right medical assessment is what the medical center targets to achieve at any time, in any patient such that they would be given appropriate care and medication. Services Offered and Facilitie s Available The G.V. (Sonny) Montgomery VA Medical Center provides major medical services for its patients which include primary, second and tertiary medical, neurological and mental health convict care (U.S. Department, 2010a). ... Department, 2010b). Goal of the woodland Improvement Plan This improvement plan shall address the challenges of this medical center in the past few years to further uplift its responsibility of providing the best medical care for the patients. Through this two-part plan, this paper aims to have quality services, assurance of safety, accurate medical delivery, knowledgeable line of staff, lower of infection rate, increase of patient recovery, and continuous medical service for outpatients. Roles of Consumers in Quality Improvement The consumers undertake in this plan do not only refer to the patients or the ones having the rule experience of hospital service, but this also looks at the importance a community-wide involvement. Families and persons wit h direct personal relationships with the patients particularly have roles in the fulfillment of this plan. For example, last years controversy about the hospitals sanitation procedures for all its equipments was questioned by U.S. Office of Special Counsel (Mississippi VA, 2010) could be negated or proved by the customers through the record of their personal experiences and certain evidences on how they perceive the medical center in its sanitation. External Quality Indicators for Consumers The medical center has provided several quality indicators available to consumers so that they would be able to have a personal assessment on the kind of service quality they are receiving while in the hospital vicinity or the quality of medical attention, in the cases of outpatients. Consumers can contact VHA via anonymous hotline, email, or direct contact with certain officers to

Friday, April 26, 2019

HU300 unit 6 DB topic 1 Research Paper Example | Topics and Well Written Essays - 500 words

HU300 social unit 6 DB topic 1 - Research Paper ExampleThe idea of this numbers is to secure the students that a poem should not merely be read on its face value bargonly they should try to see and feel the character and spirit of the poem. Since the poem is supposed to be an introduction it is create verbally in very simpleton words and hence very easily understandable. The teacher urgencys the students to appreciate the poem and asks them to approach it in a nonacademic way in which the mere purpose of reading is not on the button cramming. In the later stanzas, the poet says that his attempt to induce appreciation for the art does not succeed and the students continue to obey poetry in the same old manner. The poet goes as far as to say that the students merely want some precise message out of it and that they think that there could only be one business relationship of the poem whereas poetry is an art form which is enhanced by the interpretation of the reader.The second poem is the open Transportation by Elaine sexton. The author is an emerging poet who has written a number of poems that have been very substantially received by the general audience and the critics alike. She conducts poetry workshops and has a passion for inculcating appreciation for this form of literature. Sexton believes that any form of poetry has an inner and a deeper message then what can be gleaned dour from the meanings of the words. Her belief is truly represented in this poem where each person has his own background and things are different from what they appear to be. The poem is written out as a story and incorporates very simple vocabulary in its stanzas making it very easy to understand. Even though the title suggests that the poem is some public transportation, it has a very deep message that everything is not as it looks. The poem itself is an cypher of the protagonist as she travels in the bus and describes different aspects of it including the surroundings, the different passengers that board the bus

Thursday, April 25, 2019

The importance of medication administration Essay

The importance of medication administration - Essay ExampleAlthough errors or mistakes are bound to occur, albeit at reduced frequencies, nurses and some other caretakers should be appropriately trained, skilled and well prepared to prohibit and manage these errors whenever they occur. This paper discusses the interventions or strategies by which nurses can reduce cases of medication errors.Medication errors are the intimately common errors in healthcare and medicine fields. The main reason for this situation is the huge number of doses administered and the complexity of the medication system, not to mention the complex nature of diseases and diverse patient situations and needs (Mediscape.org, 2014). Although many organizations and individuals spin to technology as the first resort to preventing and reducing medication errors, there are many other more productive and effective strategies that can be applied. Generally, research shows that the provision of correct medication is the pillar of medication error prevention. Medication should also be given at the right doses. The use of clinical decision support is also an effective method of medication error reduction. It brings information to prescribers at the undeniable time, guiding them to prescribe drugs based on laboratory results (Mediscape.org, 2014). The prescriber is also alerted of possible allergic reactions, alternative formula.In spite of medication errors being quite common, many cases are neither noticed nor reported. The reason many cases of medication errors are not reported is that the nurses involved fear for their jobs and professional disciplinary actions such as deregistration. An overall and far-reaching intervention for reducing medication errors is the adoption and instilling of a culture of safety among nurse staffs (Leape, 2002). That is, there should be an organisational patient safety formulate, containing the objectives and the mechanisms by which these objectives are to be achieved. The main foundation of this plan should be the

Wednesday, April 24, 2019

Intellectual Property & Technology Transfer Case Study

Intellectual Property & Technology Transfer - Case Study ExampleThis was in comply to chemical products for sanitary and medical example, medicines, pharmaceutical drugs and preparations cosmetics perfumes, soaps and shampoos were applied in respect of set 3. This application got on ambience in the Trade Marks Journal proper next year that is January 2007.The well reputed comp whatever that unconnected the application was Lloyds Preparations Ltd. (Lloyds). The point behind the rivalry was that it already had a registered trade cross off for ECZIDERM, registered in Class 5 and not only this but it was excessively registered for all told use in the treatment of eczema pharmaceutical preparations and substances. This enrollment had the number 1075423 and the filing date was12 June 1989 that is far older than the new application and they had made a design in the sales. In 2003 Lloyds had also registered a corresponding trade smear in France for ECZIDERM.The first and roughl y important point that arises is that a well reputed company which has been using a brand for years has the right to go against any other company who is trying to use their reach. It was directly effecting the reputation of the brand and the company. apart(predicate) from law it is a thing of common sense that no company would ever at any cost bear the name of their company being used by others in any way.The opposition was made on provision of the Trade Marks Act 1994. ... It was launched long a go. Many products that had the mark ECZIDERM were regularly being exhibited at British Association of Dermatologists annual meetings. Not only this but also they were advertised in medical publications including, Chemist and Druggist British Journal of Dermatology and General Practitioner. These were the most popular and widely read journals. If the trade mark would have been re-registered it would go against the section 3(1)(a) law.Lloyds had been spending approximately 250,000 on public ity and sponsorship of products over the last cardinal years. This was not only spent on products that had the trade mark ECZIDERM but also on the use of sales representatives. Lloyds ECZIDERM products have been upheld straight away to doctors with the help of sales representatives and also by mailing directly. So the brand or the trade mark was not to be used again in the same(p) contexts. The second objection raised by opponents was that of section 3(6) - the application was made in bad faith. The master(prenominal) reason for the rhyming trade marks was to get rapid fame of the product by using the name of other company. The evidence is that the sales of Lloyds were made in all chief rural and urban cities all around UK. Lloyds had already used registration of ECZIDERM as a trade mark in the UK. So this name had already earned considerable support and reputation, if the other rhyming product was launched, it would have got fancied fame by betrayal of people. It had earned so m uch fame that the mark ECZIDERM had also been entitled to protection beneath the Paris Convention for the quality of being well known. Hffner GmbH had probably applied for the trade mark EXIMED measuredly to take advantage of the well known repute of the previous mark

Tuesday, April 23, 2019

Intellectual property law (UK) Essay Example | Topics and Well Written Essays - 2000 words

Intellectual property faithfulness (UK) - Essay ExampleThe present UK law regulating caremarks is the flip Marks Act 1994. According to the Act, a divvy up mark means any sign capable of being represented graphically, which is capable of distinguishing goods or services of one undertaking from those of some other undertakings. A trademark may, in particular, consist of words (including personal names), designs, letters, numerals or the shape of goods or their packaging.1It is pull in that any sign, including designs, is capable of being registrable when conditions are met. Shape of goods can be registered as trademarks. Though non explicitly worded, it is accepted that shapes involve both two-dimensional and three-dimensional shapes.The general elements of a trademark include the capability of being represented graphically and distinguishing the goods or service from those of other undertakings. The distinguishing, or, distinctive capability of a trademark is essential, whic h can be seen from many UK and EU cases. For example, in the Procter & Gamble Company v mogul for Harmonisation in the Internal Market, a registration was applied for a square tablet with slightly rounded edges and corners, but the registrar refused the application under Article 38 of Regulation No 40/94 on the ground that the mark applied for was devoid of any distinctive character.2Descriptive Trade MarksThis trademarks law is in contrast to what we will refer to as descriptive trade marks-that is, engagement a product or company using words that describe what it is or what it sells. For instance, if one were to apply a blue jean manufacturer in London, and refer to the company as London grubby Jeans this is considered a descriptive trademark, and until recently was not allowed under UK law due to the highly descriptive record and arrangement of the words. Rights of Trade MarksThe UK Trade Mark Act 1994 Article 9 (1) provides that the proprietor of a registered trade mark ha s exclusive rights in the trade mark which are infringed by use of the trade mark in the United Kingdom without his consent. This article and Article 43 (1), which provides that the registration of a trade mark may be renewed at the request of the proprietor so long as the renewal fee has been paid3, conferred actually perpetual monopoly on the proprietors.Purpose and principle General rationale of IP lawThe intellectual property rights, argued by economists, are accorded in that if everyone would be allowed to take the advantage of the results of advanced and creative activities freely, the problems of free rider would have been rise. Therefore, no one would try to create anything, such as a car or plane if no special advantages would be given, and the economic growth and successfulness would become impossible. The IP law, to solve the problem, confers rights on those who invested (the creator, inventor or who paid for it) on the creations the right of monopoly to go steady that they would make use of the creation to maximize profits4. However, at the same time, there is also a convention of IP law to afford free accesses to those rights to the public after a certain period of monopoly in that it will enhance the economic development of the society with trade mark as an exception. Purpose and rationale Trade Marks LawThe function of trade marks, non-exceptive

Monday, April 22, 2019

Wireless and Mobile Technologies Assignment Example | Topics and Well Written Essays - 1250 words

piano tuner and Mobile Technologies - Assignment ExampleBasically, one can develop a mobile technology on mobile technology on a mobile device or on a reckoner to develop another mobile technology. For example, WAP is a mobile technology, and so argon the mobile applications and SMS and mobile websites and so forthThese technologies ar utilized by organizations in opposite ways so as to improve their efficiency. They are utilized by organizations so as to realize an unprecedented connectivity level between employees, customers, and/or vendors. Employees are able to download applications on their phones that enable them to connect via social media like Twitter, Facebook, and LinkedIn, or the organization may utilize web-site based applications so as to facilitate for direct communication with their customers in different ways. real-time communication in very important in realizing business benefits, like improved customer service, effectual use of staff time, and a range of pro ducts and services delivered (Smyth, et al. 2004).Because of the interactive nature of these technologies, organizations are able to scramble urgent feedback on products and services from their customers through sharing of information through this medium.Rapid development and business explore are some of the results of efficient wireless communication technology. Besides, it offers a competitive advantage to firms in their different industries hence increased productivity and quality of output. In this respect, consumer community is also made to have a feeling of having a direct role in the development of a company.Mobile technology introduced invigorated ways of product promotion and advertisements. There are apps incorporated in the mobile phones which enhance pots awareness on various goods and services and market trends which effectively offer companies platform to kick upstairs diverse brands. Besides, prospective customers are able to read the required information by the individual on his/her mobile phone and it

Issue Paper 2 Essay Example | Topics and Well Written Essays - 500 words

Issue Paper 2 - Essay vitrineThis will assist children develop a sentience of responsibility for their actions as well as decisions.Bringe mentions co dominion as a suitable parenting style for school aged children (196). It is through this parenting style that parents locoweed support their children develop refined social skills, children ask to be cooperative, and children develop better communications skills. Children learn to tackle assignments without supervision from adults and they manage to complete assignments competently and satisfactorily. Parents who utilise supportive care for their school-aged children are in a better position to handle issues related with health and safety concerns (Bringe 197). Utilising a co regulation parenting style provides structure and nurtures school-aged children. Supportive care allows parents to assists their children with peer relations. Parents get to understand the role that friends play in the development of their children (Bringe 1 99).Middle-aged children are different from preschool children in terms of developmental events and changes. It is during the school age utmost that children mature and become responsible person (Bringe 193). It is in this stage that children develop social skills, sense of self-concept and new(prenominal) developmental skills. Parents, teachers, and other adults are optimistic of children in this age. Parenting style, interaction style and interaction with people right(prenominal) the family system does affect a childs development in the middle school age. Parents requisite to be familiar with the effective ways that they can use to assist their children develop a sense of responsibility without using assertive force (Bringe 196).Parenting is an important issue facing the society. Issues such as childhood illnesses, mental illnesses, juvenile crime, accidents, drug abuse, school disruption, underachievement, self-esteem issues, and child neglect issues single out parenting as a

Sunday, April 21, 2019

Auditing of Smackey Dog Foods, Inc Term Paper Example | Topics and Well Written Essays - 1750 words

Auditing of Smackey Dog Foods, Inc - margin Paper compositors caseThe paper tells that U.S. Securities and Exchange Commission (SEC) has an influence in setting the GAAP principles, i.e. broadly speaking Accepted Accounting Principles and thus can have a substantial impact over the auditing border to be taken into consideration while reviewing the financial revealings of Smackey Dog Foods, Inc. From an overall point of view, it plays a springy role in assisting the auditing process involving the financial statements of Smackey Dog Foods, Inc by specifying and reporting requirements necessary for the fair disclosure of story. Hence, SEC can assist Smackey Dog Foods, Inc by maintaining orderly, fair & efficient markets and also help in the process of capital formation. SEC can also help Smackey Dog Foods, Inc plan its future blowup and growth strategies ensuring sufficient return to the investors and stakeholders as well. In addition, SEC assists the investors in decision-makin g and the auditors by generating aw atomic number 18ness regarding the different legal treatments to be noted while executing the auditing process to ensure a just written reporting disclosure which can have certain direct implications on the audit in Smackey Dog Foods, Inc. The subjective activities involved in the initial planning of an audit entail certain steps. The first step is the decision making part where the auditor decides whether to serve the new client. Notably, considering the fact that this decision should be taken at an earliest stage before any significant cost is incurred, Keller CPA will focus on the legitimate situation faced by Smackey Dog Foods Inc. Identification of the need of audit in any plaque is also a part of initial planning. To avoid misunderstanding, the audit engagement process will be discussed with the client. With this regards, Keller CPA had sent his staffers, Ben and Maureen, to Smackey Dog Foods Inc. for the audit engagement. The auditor requires independence to perform his urinate taking into account that there should be no management integrity issues in the organization (American Institute of CPAs, 2012). Question 3 Discuss The 4 Stages Of The Audit and The Major Activities Performed By The Auditor In Each Phase. Give An Example of How Each of these Specifically Applies to the Smackey Dog Food, Inc Audit. For Instance, Examine The Apparent Internal Control Weaknesses and Possible Negative force of Each. The four stages of the audit are Preliminary review, Audit Report, Fieldwork, and Planning. In the planning phase the research and entropy gathering is done for the audit process. The research and data may contain the prior audit files, mount up policies, financial reports, administrative regulations, shared audit programs, internet sites and job descriptions among others. A meeting is fixed to bring on what may occur in the audit, the inhering auditor meets the desired person from the department to identify the issues, and surplus areas of concern. Preliminary Review In the preliminary review the existing control composition will be assessed and evaluated to make the necessary variations in the audit scope draft, program, and questionnaires. Keller CPA will also review the internal control formation of the department by using different kinds of tools and methods to gather and evaluate data most the operation. This will help to ensure about the areas of high risk and to design a program to work in the fieldwork stage. Fieldwork In this phase auditor will perform transactions and logical reviews, and further relevant information required for the audit. The internal controls of Smackey Dog Foods Inc. are to be recognized during the preliminary review which is be operated and is being determined by Keller CPA. The audit program is to be reviewed to ensure that procedures described within are appropriate

Saturday, April 20, 2019

The Fall of The House of Usher- by Edgar Allan Poe Essay

The boil down of The House of Usher- by Edgar Allan Poe - Essay ExampleIt is shown in the characterization of Roderick, symbolism of the house, and first person bill of view.b. The ventral striatum is a section of the wiz that is mostly associated with rewards. Furthermore, this section of the brain is vital to study processes. This part of the brain is largely stimulated by venerate and affection for close friends and relatives. Human brains subjected to unaccompanied environment display less activity in this region when shown or told interesting things or stories respectively. They overleap interest and do not enjoy these moments instead get distracted by other things.c. harmonize to Poe, the cashier tries to cheer up Roderick Usher by reading him a medieval romance tale. The narrator says, I will read and you listen. He loudly reads Mad Trist by Sir Lancelot Canning. As he reads, he gets distracted by unnecessary noise from Usher. Roderick is not interested in the story a nd is fantasizing and muttering to himself.d. done this scene, readers learn of the detrimental effects of loneliness to Ushers mind. Usher, who once loved and enjoyed romantic stories and books, does not show any interest in the narrators story. He does not find the story interesting because of his brain condition. His brain condition is as a result of social isolation and loneliness. Additionally, his tog of staying indoors with her sister Medline has led to the activation of Ventrium Striatum. Due to activation of this hormone, Ushers interest and love for various things disappeared. As a result, he prefers to do other things that are not interesting to quotidian human beings. Consequently, people should look for friends to enjoy life and the existing impressive things. Having enough friends and company that engages the brain on a daily basis leads to avoidance of such peculiar medical conditions. The brain the Great Compromiser healthy and functional.c. Poe validates

Friday, April 19, 2019

The importance of a Cardiovascular Diet among College Students Essay

The impressiveness of a Cardiovascular Diet among College Students - Essay ExampleCollege students argon growing up in a entirely new environment outside of their parents family unit, which is a completely new experience for most of them. This means that they are making independent choices with respect to their victuals consumption. Today, most college students lack the right kind of education regarding what is unspoilt for atomic number 53s body and what is bad, primarily because parents concur largely determined their fare in the home and public schools have largely determined their fast in school. For this reason, college students are more and more apparent to adopt unhealthy practices as opposed to the healthy, cardiovascular regimen options. Nevertheless, college students are perfectly capable of realizing the benefits, and necessity, of adopting a cardiovascular diet. A cardiovascular diet, as the name implies, is a diet that is friendly first to a individuals tota lity. Because the long-term health of the heart is the best determinant of how long a person lives, a diet that improves its general condition is important. Additionally, with the rise in rates of cardiovascular disease as the single most prevalent killer in the United States, people are realizing that protecting the heart even from an early age is imperative. An example of a cardiovascular diet is the so-called Mediterranean diet, which incorporates senior high school olive oil consumption, legumes, unrefined cereals, vegetables, fruits, fish, and wine. In take only these foods, individuals substructure cut out ofttimes of the saturated fat associated with cardiovascular disease. The beauty of the Mediterranean diet and similar cardiovascular diets is that they are practical. Certainly, it is not difficult to find the kinds of food choices considered acceptable under the guidelines of any cardiovascular diet. Of course, college students who consume a mostly-fatty diet put thems elves the most at risk for cardiovascular disease. Students may have such a diet if access to food is limited, such as the case with most dormitory cafeterias, or the fast food density in their area. Access to exercise also plays a large role in whether a high-fat diet is manifested in being asymptomatic for cardiovascular disease. However, students can have the most impact on their own health by starting on a foundation of good quality foods, which can be as simple as making more intelligent choices in the cafeteria or at the fast food restaurant such as choosing a smaller portion, choosing a less-fatty food, or eating less often. By adopting these changes, college-aged people can reverse their unhealthy habits. Part of preventing unhealthy eating choices from creating long-term cardiovascular problems is to catch the problem early. For college-age students, the problem can start on the first day of ones first year eating in the school cafeteria, which tends to offer mass-produced, cheap food that have a high fat content. Colleges and universities can both educate incoming first-year students about the importance of smart eating choices and the cardiovascular diet even before they begin eating there. In profit to this, colleges and universities can invest in practical ways to make the food choices in their cafeterias healthier for students. kinda of offering a high fat, high-sodium pizza, for instance, a cafeteria could make a thin-crust, low salt, cheese-free option, which represents the kind of Mediterranean diet that achieves long-lasting cardiovascular health. Young women, who

Thursday, April 18, 2019

Southern Society Essay Example | Topics and Well Written Essays - 250 words

Confederate lodge - Essay ExampleIn addition, they were non allowed to attend school, and those who had access to educational facilities were segregated so that they could not share the same facilities with Whites2. Although there were some free slaves who enjoyed more privileges compared to their completely enslaved counterparts, they were also limited to the fringes of the order. In other words, they were basically regarded as slightly privileged slaves.At the height of slavery, African Americans were considered inferior members of the society who, despite having been denied the most fundamental of rights and liberties, were also denied recognition for any notable achievements3. For example, in spite of the item that many African American soldiers fought in the American Civil War and made vital contributions to the Southern cause, most of their achievements were concealed from mainstream knowledge until such a time that they could be revealed without much publicity4. Finally, African Americans also suffered brutality and mistreatment at the hands of their

Wednesday, April 17, 2019

Case study Example | Topics and Well Written Essays - 250 words - 21

Case Study Example3.2The factors that are identified by ATK while constructing the flight risk model include the age and the tenure of the employee in the organization, his marital military position and the complexities of this work, relation with the separate employees included in the flight risk model, any change seen in the issues that were cogitate with benefits and seasonality. Of these factors, changes seen in the issues that provide the benefits and complexities of the work level contributed the maximum for increased turnover rate while marital lieu seemed to be the least important for voluntary turnover for the employees.3.5 The statistical model introduced in NASA and ATK for calculating the employee turnover might have benefitted the employees there buy it is not necessary the model would do the same for other companies too. The model brought info more about the employees who were found in the bottom lines jobs. There was no information about the other employees in th e hierarchy. Besides, there were less analytical skill sets in the model which would be necessary while understanding the work climate in an

Tuesday, April 16, 2019

Evolution of Dance Essay Example for Free

ontogeny of Dance Essaydissertation Dance has unquestionably came a farseeing way and it is important that we cut what the initial purpose of move was when it was first gear introduced, the many benefits that leaping offers and how leap is use today in many ways such(prenominal)(prenominal) as recreation and entertainment. Organizational Pattern Topical I. Introduction A. prudence Getter Dancing is the loftiest, the most moving, the most beautiful of the arts. For it is no mere translation or abstraction of life story. It is life itself. This is a quote by British writer and psychologist Henry Havelock Ellis. B. Relevance Some of you may not realize it but jump plays a large role in your lives. Many of us college students wonder to party and whats a party without terpsichore? When youre around your friends and the music is loud, you cant help but to start dancing. C. Credibility Being a springr for thirteen years, Ive perpetually found any and eitherthing about( predicate) trip the light fantastic fascinating. The art of dance has always been a passion of mine. D.Thesis Dance has unquestionably came a long way and it is important that we know what the initial purpose of dance was when it was first introduced, the many benefits that dancing offers and how dance is used today in many ways such as recreation and entertainment. E. Preview With this in mind, I volition first inform you on the storey of dance and how it began, beside, I will give you the many benefits there atomic number 18 that stick tos with dancing and lastly, I will tell you how dance has changed and how it is used the today. Transition To begin, I will first inform you on the news report of dance and how it began.II. Body A. First, the history and initial purpose of dance will be discussed. 1. Dance first began as ritual in Egypt. According to an article from History World, an online encyclopedia created by a sort of historians in 1994 , priests and priestesses, acco mpanied by harps and pipes, perform stately movements which mime significant purgets in the story of a god, or imitate cosmic patterns such as the rhythm of night and day. At Egyptian capererals, women would frequently dance to express grief of the mourners. 2. Dancing in ancient Egypt was an accepted part of life. a.Different festivals such as the Sed-Festival and the Opet-Festival were all accompanied by dancers. Their movements often brought joy to spectators. The movements of the ancient Egyptian dancers, particularly the women, are called by scholars such as J. Gardner Wilkinson in his 1837 essay, and by Eugen Strouhal in his book Life in antiquated Egypt, elegant, graceful, even acrobatic. b. Not only were the movements of the dance elegant, but so were the costumes the dancers wore. Women wore very sheer robes, or barely belt girdles, often made of beads or shells, so that their bodies could move about freely.Men dancers wore pontifical headdresses made of reeds and kilts around their waists. Today, their appearance would be seen as provocative but the Egyptians did not view the naked as a jaybird body the way that we see it today. Transition Now that you know a brief history about the initial purpose of dance, I will now tell you about some of the many benefits that dance offers. B. Did you know, according to Love To Know Online, a website created to give reliable answers to women for 25 years, casual social dancing is the equivalent of going for a four-mile walk?And that if you do high-energy salsa dancing, youll get an even damp exercise? 1. Getting an awesome workout and remaining physically fit is only one of the many benefits that dance offers. It is not only a vast workout, but its also a lot of fun Today, we have so many choices of how we can dance and stay in shape. Classes offered in and out of bag such as Zumba Fitness, Flirty Girl Fitness and newly introduced Hip-Hop Abs are all fun and great ways to have fun and shed pounds at the same time. 2.Dance also encourages a better social life and outlook. Being a part of a dance team or chassis builds friendships and relationships with spate from different cultural settings, which also helps with working with people in various workplaces. 3. Another proven benefit of dance is that dancers are known to be disciplined, focused, and high achievers who tend to be successful students and seriously workers. Transition Now that you know some of the awesome benefits that dance offers, we will now see how dance is used today. C.From games such as Just Dance and The Michael Jackson Experience, dance has come a long way from being rituals that described a certain event to everyday recreation and entertainment. 1. Recreational dance has become more popular in the last decade or so. Working at a dance studio sticker home, I noticed that many parents are enrolling their children into dance classes, not to go after a professional career, but to keep their children busy w ith something fun and positive. In fact, people of all ages are starting to dance just as recreation at local studios and community centers. 2.Dance as entertainment has also escalated everyplace the past decades or so. From T. V. shows such as Soul Train back in the day to So You Think You Can Dance and Dancing With the Stars, people all over the world find pleasure and entertainment in watching these shows. Many people even hold up to various YouTube channels that feature great dancers of all ages and all genres of dance. 3. Today, the music that is being produced from artists and DJs such as Skrillex, Benny Benassi and David Guetta has one main focus. Dance. This EDM, electronic dance music, is targeted to people who love to dance.Whether its professionally or just jamming to some good sound at a party, young and even older people love to groove to EDM. Show clip. Transition Now you can see dance is used today in so many ways. III. Conclusion A. Thesis/Summary Dance has surely come a long way since ancient Egypt. In ancient Egypt, dance was ritual for them. They danced at every ceremony and festival and it was honorable to the people. On the other hand, dance today has many benefits physically and socially and is used as entertainment and recreation worldwide.Dance has become one of the largest past times that people really enjoy. B. Memorable Close Dance is an expression from the soul and often done indescribably. So the next time youre at the gym, or having a good time at a party, dance like no ones watching. References Gascoigne, B. (2001). History of dance. n. d. , from, www. historyworld. net/wrldhis/plaintextstories. asp? historyid Kim, C. (2003).Fun facts of dance. n. d. , from, www. luv2dance. com/fun-facts-of-dance/ Havelock, E (1923). The dance of life. Massachusetts Praeger Anonymous (2012, July 12). The explosive growth of EDM. Electronic Dance Music Snob.

Benefits of eating organic foods Essay Example for Free

Benefits of assimilate perfect nourishments EssayThere atomic number 18 m all benefits of eating essential aliments and the main reasoning for this is beca hire of the way these foods ar grown. They ar all grown on small farms and ar c ard to a greater extent(prenominal) for. The farmers use natural soils, get rid of the weeds naturally without using sprays, and they use beneficially insects and birds to get rid of pests and diseases. Using natural resources to grow foods prevents us from eating chemical and in some cases added hormones. thorough foods have more zinc, iron and early(a) vitamins than non- essential foods. They can attend reduces your risk for malignant neoplastic disease because weed, insect, and mold killers have been linked to the cause of some cancers. The ways these foods are grown also help our milieu by creating less pollution. The prices for organic foods are more expensive than non-organic. Non-organic foods are mostly more affordable and there are more varieties as sound. Non-organic foods do not contain E coli because well-nigh organic soil that is animal manure and it can cause E coil in organic foods. Between organic and non-organic foods there are benefits to eating each of them. There are certain foods that you should misdirect organic over non-organic.These foods are the ones that are more nutritious and contain fewer pesticides. Apples are generally more contaminated with pesticides so debauching them organically will reduce the risk of them. Celery, strawberries, peaches, spinach, nectarines, grapes, sweet buzzer peppers, potatoes, blueberries, kale, and lettuce are all other foods that you should buy organically due to pesticides. There are some foods that are safe to buy non-organically and they will save you money. These foods are onions, corn, pineapple, avocado, asparagus, sweet peas, mangos, eggplant, cantaloupe, kiwi, cabbage, sweet potatoes, watermelon, grapefruit, and mushrooms.Some sources thi nk that organic foods are wellnessier than non-organic foods and others believe there is no significant difference between the two. constituent(a) foods are grown on smaller private farm and they do not release or consume any pesticides. Organic foods are also more nutritious because they do not contain any pesticides either. The sources I chose were all from the Internet and they were from either a print or web source. I implant these sources to be helpful because they were all able to provide me with enough information that I needed.More than fractional my sources described what foods you should buy organically and what foods you shouldnt buy organically. I found this information to helpful because the list of foods that you should buy organically is shorter than the ones you shouldnt. Fruits are typically the ones that have to worry or so having pesticides and that are why more fruits are recommended to buy organically. The pesticides that are used on foods kill the nutrients in foods but it still is able to feed some nutrients but not as much as organic fruits. Composting at the Worlds Largest Natural Foods Supermarket Chain. (2004).Biocycle. 45(11). p27. Retrieved on 3-3-05 from Ebscohost. Federal or Government Sources Organic Foods 101 Basic Information about organic foods, national labeling standards and online organic foodsellers. (2002).Retrieved on 3-3-05 from http//www. nrdc. org. The National Organic Program . (USDA). (2002). Retrieved on 3-3-05 from http//ams. usda. gov. Trade Publications Organic Food Facts. (2003). Organic Trade Association. Retrieved on 3-3-05 from http//www. ota. com/organic/mt/food. html Industry Statistics and Projected Growth. (2003). Organic Trade Association. Retrieved on 3-3-05 from http//www.ota. com/organic/mt/business. html Organic foods are getting more favorite among the world compare to the bigger consumption of courtly foods.There certain true organic foods may cost a bit more, but most of the people agree , admiration and grapheme are well worth compare to conventional. In todays supermarket, organic foods are everywhere. There are clearly many benefits to organic foods, but there are specific like it is healthier, protect the environment, different taste. The organic farming and produce of organic foods has been prevalent from the time agriculture was first conceived.The natural way of evolution crops started becoming unpopular and economically less feasible. More crop yields meant higher profits to the farmer and burst utilization of the land. The farmers who used fertilizers started growing two crops during the same time-period. That was the begging of fast growing industry of conventional foods. Organic foods are healthier than conventional in many aspects. The nutrients present in organic foods that are not in commercial foods. Organic food for mineral levels, the researchers also looked for the amount of the heavy metals aluminum, cadmium, provide and mercury.Aluminum has been implicated for years in the development of Alzheimers disease. Its content in organic food averaged 40% less that in commercial foods. Lead toxicity, which has been in the new a lot lately, can adversely affect our childrens IQ. It averaged 29% get off in organic foods. Mercury, which can cause neurologic damage, averaged 25% lower in organic foods (Crinnion, Walter). The organic meat is healthier compare the conventional gown, full with antibiotics and many other chemicals for fast growing, which goes to us. The healthier means saver way of leaving.People consume more conventional food which evokes more farmers to use pesticides and to double their crops. The pesticides are dangerous for environment and wild life. People should buy more organic foods and lower the production of the conventional. Thats one of the ways to protect and safe the environment and wildlife of the world. employ chemicals kill different insects which are part of our ecosystem. Chemicals go from soil to the water reservoir and again screen to us. The organic foods are proven to taste better and different than conventional grown foods.The organic food not only taste better, but doesnt contains preservatives. The conventional milk, has inspiration date around 2 months compare to the organic one its not more than two weeks. The smell and the taste of organically grown tomatoes are totally different. The organic farms will continue to grow and produce more quality foods around the world. The healthier and long lasting life is connected with the consumption of more organic foods, which taste better and than the conventional. The organic farms help to reduce chemicals that are used for produce their crops.Thats the way to save the environment and the wild life of the world. A disadvantage of organic food is the life of the product. Without the preservatives found in inorganic foods nearly all of these products must be refrigerated. Organic farming also yields fewer crops because inse cts, weeds, and fungi much damage a larger portion of organic crops than conventionally grown crops. Finally, only about half(prenominal) of the states regulate organic foods and little exists to stop organic farmers from labeling any food they wish as organic.There are numerous benefits of organic farming-0 for the environment, as well. Without pesticide or chemical use, the water contamination and health risks that occur elsewhere are eliminated. Crops on organic farms are rotated constantly, which keeps the land fresher, healthier, and less weak out. They also help to avoid pest problems, erosion of the soil, and nutrient deprivation in the soil. Cover crops are planted prior to the main crop and bring helpful things to the land such as atomic number 7 and helpful insects (Roth, 2) -0 .. /essay_search/organic_farming. html.

Monday, April 15, 2019

Trade between Paekche and Japan Essay Example for Free

Trade among Paekche and lacquer EssayPaekche, also known as Baekje, was located to the Southwest of Korea and is angiotensin converting enzyme of the three powerfulnessdoms that formed Korea during the three kingdom era (50 B.C-668 C.E). Paekche was the most threatened of the three kingdoms formed then, namely, Korguyo and Silla. All of them were very halely influenced by China. Paekche, because of its strategic location that brought it very stuffy to China, was especi totallyy more influenced and had profound implications when it comes to its living dos and religion. It had been influenced by Buddhism from China which had its origin in India. However, being mean to China also meant undue pressure by the huge militarily strong kingdom of China. as well as with increasing influence of the neighboring kingdom Silla, Paekche was in dire need of an ally who could non completely give the economic impetus it so needs but also the military protection to ball up off Sillas attempts of conquests. This formed the basis of plenty with japan and thus began the journey of wide political and cultural influences on both the forcedoms till the last of Paekche which was in 668 E.C. Paekche along with the various economic goods that it was occupation with japan also st finesseed adding in cultural goods. As mentioned above, this was a result of its realization of the need to confuse closer ties with japan that the situation demanded. The cultural goods that Paekche started exporting were Buddhism. It was in mid-500s that this probatory event occurred when the king of Paekche endow an image of Buddha and some sacred writings in Buddhism to the king of japani. It is said that he introduced the religion to the Japanese king saying that it was the religion of the civilized world. Japan, at that clip was influenced by Nakatomi as religious practice and hence, the influx of Buddhism was strongly reactd by the court religious headsii.Moreover, the head of the aristocratic clan and the one who led the Japanese military forces, Mononobe, advised the king against sending troops to support Paekche against Silla. However, as time passed and thanks to the growing influence of the Yamato family, Japan slowly started adopting the new religion and Paekche was beginning to mete out majorly destination with Japan. Such was its influence on the Japanese kingdom that the lines between Korea and Japan started to blur slowly. Paekche had exported many art forms and technological skills to Japan and Japans cultural and technological advances can be attributed to the heavy influx of Paekches trade with it. Another place where Paekches influence can be sensed strongly was the temples and palaces that were built in Asuka Japan during mid-500s and till the end of Paekche in mid-600s. Paekche, along with its religion, also traded architectural forms and ensuant technologies with Japan. Fine example of this is the Horyuji temple built around 601 A.D. The a rchitectural forms and technologies used prove a strong presence of Korean, more precisely, Paekche influenceiii.Though the temple does not exist today, its remains tell the whole story. It should be noted that when the King of Paekche decided to export Buddhism to Japan, he made sure he does it convincingly. Along with the Buddha statues and writings, the King also sent monks, painters, temple carpenters, expert tile workers, and many more that were successful in acquiring the right flavor of Buddhism in the Japanese society. After the completion of the temple, the Buddhist monks who were sent by the Paekche king settled in the temple and started preaching Buddhism from there. The spread of cultural good, Buddhism, was not rapid though. After kitty of resistance from the existing beliefs and rituals, which included spread of epidemics as a sign of anger and rejection by the grizzly Gods and then a bigger epidemic that was considered as the sign of Buddhas fury at denunciation, B uddhism as a religion started making place for itself in the kingdom. This general acceptance increased the bonding between the two kingdoms and Paekche became Japans closest ally among the Korean kingdoms. This can be observed from the position that Japan actively started protecting Paekche from external threats.This can also be attributed to the fear Japan had create after it lost Mimana to Silla rulers which is supposed to have influenced the Horse rider shade of Japan. All the above have reasons helped the recounting between Paekche and Japan grow closer like never before. Japan and Paekche relationship was not just formal. The diplomatic ties had extended to strong military ties with Japan part Paekche to defend itself against the growing fixture of Silla in Korea. Slowly, Japan had sided with Paekche and joined the allied forces in Gaya when it wanted to expand its influence in that region. Japan also extended its help to the King of Paekche, Jeonji in launching a coup and thereby helping him in becoming the king. This speaks a lot about the kind of intimacy the two kingdoms had acquired due to the trade relationship between them. Paekche was known to be the superior one within the relationship when it comes to culture. This is quite clear from the fact that the Paekche prince had gifted a Chiljido (a seven branched knife) around 4th or 5th BC to the Japanese king and had ordered him to pass it down through the generations to come in Japanese munificent family. This truly demonstrates the diplomatic superiority that Paekche had. By the end of 500 B.C, a sinless trade relation was formed between the two where both the kingdoms traded with each other according to the requirements of both the kingdoms. This gave birth to the perfect model where, not superiority, but genuine economic considerations and needs of the state were the basis of trade, thereby well-favored economic growth for both the countries. The fall of Paekche was in essence the end of the relationship for both the kingdoms. However, Japan showed its loyalty to the Korean kingdom by not siding with the allied forces of Silla and Dang. Instead it preferred to oppose them and hence support the last remnants of the kingdom Paekche. It is not surprising that after Paekche fell to the joined forces of Silla and Dang, there was a huge entry of the Paekche citizens to Japan.They traveled all across the sea to settle in Japan rather than China. This strongly demonstrates the high degree of the closeness that the two kingdoms maintained. Moreover, this influx into the country brought about a massive change in the lifestyles of Japanese too who actively started intimately getting influenced by the culture of Paekche like their clothing, or the way unmarried women dressed up, and other day to day nuances like pottery. The trade between Paekche and Japan was an effort to compensate the military and cultural needs of both the nations. This trade, like all other ancient tra des, brought about colossal changes in both the countries through culture exchanges. The most significant change is, of course, the fact that Japan, today, is one of the largest followers of Buddhism in the world.i Kaplan H. Eddward .1st draft, 10/94 3rd rev., 9/99.ii Perez B Louis, The History of Japan, by Greenwood Press, 1998iii Lucie R. Weinstein (KEJ 3. 232)BibliographyReichauer, Edwin. Japan the Story of a Nation, , Fourth Edition, Alfred A Knopf, 1989 Yamamura et al, Kazo. The Cambridge History of Japan, Vol3. Cambridge University Press, 1990Perez, B, Louis. The History of Japan, Greenwood Press, 1998 Meyer W, Milton. Japan a Concise History, Third Edition, Rowan and Littlefield Publishers, Inc 1993Hong, Wontack. Relationship between Korea and Japan in early result Paekche and Yamato Wa. Seoul, Korea, 1988.Griffis, William Elliot. Corea, the hermit nation. New York, C. Scribners sons, 1882.Ballard, George Alexander. The Influence of the Sea on the Political History of Jap an. New York E.P. Dutton Co., 1921.Japans Rapid Transition into Derivative High Civilization and its Consequences. Retrieved March 26, 2007, from http//www.ac.wwu.edu/kaplan/eas201/201-14.pdfJapan, Buddhism and the Warlords, to the Kamakura. Retrieved March 26, 2007, from http//www.fsmitha.com/h3/h07japan.htmPaekche culture in Asuka Japan The most visible and dominating influence. Retrieved March 26, 2007, from http//gias.snu.ac.kr/wthong/publication/paekche/eng/hi3-5.pdfA survey of Baekje History, Retrieved March 26, 2007, from http//baekje.chungnam.net/eng/new_hist/index.htmKorea during the age of the Yamato gallant Clan. Retrieved March 26, 2007 from http//gias.snu.ac.kr/wthong/publication/paekche/eng/hi3-7.pdf

Saturday, April 13, 2019

New York City Adventure Essay Example for Free

New York City bump Es pleadMy favorite trip up Ive ever been on was definitely my first trip to New York City. finished and through the many stores and massive crowds of people I learned whatsoever important life lessons, other than how frequently I enjoy elbow room. The Big Apple was more that just a city to me, it was an experience, in fact, the whole trip was an experience Whether it was the airplane ride to Manhattan, the city itself, or the Yankee play we went too, I had an amazing time. I never w laid up(predicate) for beat up that former(a) morning where drove up to the Charlotte-Douglas aerodrome and I began my NYC journey. I walked in to see people scattered across the airport like ants subsequently an anthill was knocked over. My parents instantly went to get our boarding passes but with all the racket it was hard to keep up. dapple my parents were getting a bag checked at the front desk I began to look around and I saw all the people. Little did I screw how many people Id ratiocination up see in the next week aloneThen we began to roll our suitcases up to the security section of the airport. after just a few crazy minutes we were in the terminal area. It was hard to take in it all, but before I knew it I was boarding my plane to New York, New York It all happened so fast, one second I was getting on a plane, the next I was sitting in a hotel looking down my window at The city that never sleeps (and with all the traffic and noise bulge outside Im pretty sure the people here dont sleep either). Despite my lack of sleep, early the next morning my family and I were walking through the streets of New York City. We walked through Rockefeller Center and saw some of the studios where TV shows were filmed. We went on a ferry ride to see The Statue of Liberty, which itself was a beautiful site.We ate sheer foods for the area, like New York Pizza from Grand Central Station, and a hot dog from Coney Island. tout ensemble together this do for the greatest day ever, and believe me I slept through the night since all that touring made me really tired No matter how exhausted I was, I was ready to wake up and do it all again the next day The day before we were going to take our trip back home we decided to go to a New York Yankee baseball game. I dont know that much about baseball, but It was still a great game Though our seats werent great, we did get to see one of the most classic baseball teams do what they do surmount Since I wasnt to link to the game I got to sit back, drink my soda, and watch some good baseball. I must say the most exciting thing about the whole game didnt come till the final hours when the game went to over time.After 3 extra innings the star player slugged a ball right out of the park for the Yankees to win. It seemed like all the fans were dancing out of the stadium and it was a perfect way to end the perfect trip. We packed a lot of fun into such a short trip, sometimes ill look back and it feel s like Im still in that crowded city walking the streets. With the taxis and all the unparalleled people, Im not sure anyone could forget it In retrospect I only wish I could discombobulate stayed longer to enjoy the trip even more On the plane ride there, walking through the city, or sitting up high at the Yankees game, my first trip to New York City was the best trip Ive ever been on. Now I can say, one of the greatest things that ever happened to me was when I took a bite out of the Big Apple.

Friday, April 12, 2019

Rolls Royce Essay Example for Free

Rolls Royce Essaya) Company Information.Rolls Royce PLC is the second heavy(a)st multinational organisation that conveys power integrated systems subsequently GE Aviation. Rolls Royce operates in four different types of economic markets which are the civil and defence aerospace market as well as the marine and energy markets. The smart set makes engines for jets, helicopters, and turboprop aircraft not only do they disclose engines exactly they as well inst each these systems. Rolls Royce PLC has 50,000 engines in service with 500 major airlines. Rolls Royce PLC is a global family that is k todayn in over 50 countries, the name Rolls Royce comes from the last names of its founders, Henry Royce and Charles rolls. The fellowship was initially formed in 1904 to produce cars and car engines. In 1914 it also produced its first aircraft engine, as the company spread out in 1971 it became a PLC, the company was then split into two and sold to a BMW company that is now known as Rolls Royce motor cars LTD. Rolls Royce PLC retained the right of its trademarks so it fundament use it to operate in the markets it does. Rolls Royce has invested a sufficient amount of money into research n development of its products and technology it uses to produce them. It also invests somewhat 300 million a year on capital projects. In recent events Rolls Royce was awarded a contract by the ministry of defence to supply those engines for their aircrafts for the next five years, they also secured more(prenominal) than $1 one million million worth of effectuates from an recent air show.b) Information selectd to aid managers.Managers need to plan ahead they require important information to enable them to run the day to day and future operations of the company. Depending on where your company stands in the economic market and its needfully at that particular time it wants to be able to move finished information selecting what is relevant and applying it to the company. R olls Royce understands how important it is for management data as this coupled with their knowledge and expertness helps them to maximise their operational expertise. Rolls Royce needs information such as income, expenditure and capital employed to be able to plan and prepare budgets for the future this information is very important to Rolls Royce as for example it crumb help them to work out any repair costs to engines being produced and how many extra components that whitethornhap needed.Forecast is very important for Rolls Royce, as it sack up help them predict how many contracts they may convey and what companies to target in certain circumstances for example wars are predicted, this means the demand for military aircrafts bequeath increase this lead aid Rolls Royce to keep up with changing economic environments. Information such as price is also very important to Rolls Royce as they are the second largest company supplying engines to the line market they need to be able t o set prices ahead of their competitors so they can win large contracts to stay in the game.Feedback from customers is very important not just from the customers Rolls Royce provides to nevertheless even to the extent of feedback from the unexclusive for example emirates airlines customers expected more leg room in their planes, not only this the airline through research predicted more first class passengers if there planes where designed with more room and better tush facilities for the high class passengers. All this information could help Rolls Royce design and produce big planes which require larger more complicated engines not only this it could set a new trend of better travel. 2. perplexity themeing techniques are necessary to run a business effectively. These techniques primarily affect costs and prices inside the corporation.I. BudgetingA budget is developed to plan for the future. A company as big as Rolls Royce needs a master budget to predict costs and revenues for the year. Budgets can also be used to suss out stock levels, predict the amount of staff involve on particular projects and how many hours they are required to work. These budgets can be compared with financial statements at the year end to see how consistent they have been in maintaining the budget and targets. Finally, budgets should include funds for investment opportunities, so when these opportunities arise Rolls Royce can take swift save for example Rolls Royce receives an order of 100 engines from an airline to be able to carry out such an order budgeting can help predict how much it may cost to produce these engines not only this but the number of new staff required.II. BenefitsAs I mentioned budgets can provide objectives and goals. These can motivate people to perform effectively, especially if the workforce was asked to contribute when the budget was set. Budgets can also force managers to make immaculate use of Rolls Royces capital. Ultimately, Rolls Royce can orga nise the organisation because the budget affects all departments not just one due(p) to business activities existing throughout the company.III. LimitationBudgets can reduce motivation in the workforce at Rolls Royce because staff volition be under pressure to maintain targets of the budgets. Effects such as these head in stressful staff which may lead to them taking sick leave. in that respectfore, Rolls Royce give be short staffed in certain situations. A major issue that may arise due to budgets is that of conflict. Conflict can be estimable and bad in a workforce. In the case of Rolls Royce there might be departments arguing about unfair resources allocation, which is bad conflict. Therefore, if targets are not met, departments leave blame each other and this will result in more conflict and a poor organisational culture. Budgets can encourage managers to overappraisal costs so that they are not blamed if there is any overspending. Rolls Royce could lose out on lucrativ e deals if they do not budget for investment opportunities. bI. Standard CostingStandard cost sets levels of costs and revenues which ought to be achievable when reasonable levels of performance are used, together with efficient working practices, to prevarication a product. (Harrison, 1998228) This management technique is very useful for Rolls Royce because they produce their own Engines. This costing manner compares predetermined costs of products with actual costs incurred. Rolls Royce can calculate many variances, such as material, grate and overheads. The materials variance will show Rolls Royce how well they use their materials and how cheap they are purchasing materials. E.g. Rolls Royce budget to barter for 10,000kg of materials at 2.00 per kg totalling to 20,000, but really purchase 10,000kg at 1.50 per kg totalling to 15,000, there is a 5000 affirmatory variance. This means that the purchase price of the materials was cheaper than expected. The labour variance will sh ow the rate being give to workers, and how efficiently the employees have been working. Finally, the overhead variances will show Rolls Royce the difference between overhead rates charged and budgeted on production.II. BenefitsBy setting standards Rolls Royce can identify weaknesses in the manufacturing system. This will al down(p) them to rectify problems and produce effectively. Setting standards will also motivate people to maintain targets. If targets are not being met managers will be encouraged to review rules to reduce costs. This method represents the correct cost of a product and can inspire managers and employees to improve from year to year on saving costs.III. LimitationsTo have a well keep system it will be costly for Rolls Royce but will be worthwhile. Due to prices changing ofttimes because of inflation, the system will need to be updated frequently which can be time consuming and thence distracts managers/employees from production. If targets are not achieved, e mployees can lose motivation and this could affect the performance of the workforce. c)I. PricingOne of the to the highest degree crucial decisions a company must(prenominal) make is the price of a product. Two main features that must be considered when setting a price on a product is the cost and revenue maximisation. There are three pricing methods cost based pricing, going rate, and pricing policies. There are mixed methods of applying cost based pricing, but the most relevant for Rolls Royce is considering total costs. This method covers a profit leeway and the cost of the product. This is very important to Rolls Royce as they are not the first largest company providing power systems to the breeze market by setting a price which is upseter than GE Aviation its competitor they may be able to attract more contracts for example if GE Aviation Sold 20 engines at $20million Rolls Royce could sell the same amount of engines for $19.5 Million helping them achieve more sales and att ract more customers.II. Benefits.Rolls Royce can benefit from cost plus pricing by many ways. Firstly, managers can set a mark up to their desire, there is no fixed limit on mark up but it must be reasonable and competitive. Baxter and Oxenfeldt (1961) state, cost plus pricing offer a means by which plausible prices can be found with ease and speed, no matter how many products the firm handles. (Drury, 2004432) Finally, if all firms in the market have similar mark up and cost structures to Rolls Royce, there will be price stability, which is good for customers. Rolls Royce can benefit from the going rate because customers will buy from them due to their theme as they operate in four different markets providing power system even though competitors will have the same price. Loss leader pricing is useful for Rolls Royce because when customers are attracted by a low price of aircraft or engine, it is almost certain that consumers will purchase a higher quantity of these systems. This c ompensates for the low mark up as more items are sold.III. Limitations.The main limitation of cost plus pricing is that the demand for the product is not taken into account. The going rate on products can be strong to compare with competitors because some companies might have lower production costs than others. Using a liberation leader strategy to sell items can cause problems if you dont sell all the stock. If this occurs, prices can only be reduced further to clear out remaining stock, which subsequently leads to further losses. d)I. Long Term Decisions (Investment Appraisal)Rolls Royce will need to use investment appraisal techniques to decide whether certain investments will be worthwhile, e.g. supplying 20 Airbus A330 jets to air china. The most convenient method for these examples would be payback. Payback is, The time required for the silver inflows from a capital investment project to equal the cash outflows. (Lucey, 2002352) E.g. supplying air china 20 airbus A330 jets will cost 500 million, and the turnover is 100 million per year, therefore the payback period is 5 years. This method can also be used to decide between two investments, e.g. supplying Air china 20 Airbus A330 or supplying Singapore airlines 30 airbus A330. Depending on the payback period resulting from projected inflows and outflows, the company can decide which airline to supply too. The best choice will be the one that has the fastest payback period.II. Benefits.Payback is the most simple investment appraisal technique to calculate. This will be good for Rolls Royce when swift decisions are required. This method will be easy to understand at all levels of the company. another(prenominal) benefit of this method is that it will prevent cash flow problems because money is recovered as briefly as possible.III. Limitations.The major limitation of payback is that once the initial investment has been recovered, all future cash flows are ignored. This method also assumes that if the p ayback period is long the investment will not be successful. Hence, if Rolls Royce decides to supply engines to air china instead of Singapore airlines there will be a procrastinating payback period, does that mean the investment will not be successful? Finally, this method does not account for time value of money. Therefore, an investment now could be worth more in ten years. postulate more http//www.ukessays.co.uk/essays/accounting/rolls-royce-plc.phpixzz2LvPZSk6S

Wednesday, April 10, 2019

Gdp And Economic Welfare Essay Example for Free

Gdp And frugal Welf argon EssayGross Domestic product (gross domestic product) is the most wholly pregnant(p) economic indicator and it is used for comparison purposes to see how countries are doing economic snotty-nosed. It entails the fuse production or knocked out(p)put in a rural area. gross domestic product nookie be measured exploitation either the expenditure approach where only final expenditures are added or by the in fuck off approach where either compensations of employees and other forms of incomes are added up. gross domestic product is used to measure an sparings economic suppuration. Hartzenberg T et al (2005, 114). The real gross domestic product can be used to establish how an economy is performing and hence canvass various economies as one can compare their outputs.It is also important in the consciousness that it can be used for forecasting purposes and hence important in planning. This paper will distinguish the divagation between economic g rowth which can be measured using GDP statistics and matter social welfare or lots puff up beingness. According to McConnel and Brue in their distinguished ledger economics, a estate can be said to have economic growth when there is a confirming increase in its GDP. Economic growth is different from economic welfare and economic development.Economic growth is characterized by an increment in natural resources, the quantity or quality for the human resources, as surface as an improvement in technology that translates to change magnitude productivity. Economic growth refers to a positive carrier bag in the production possibility curve to the right or where economic efficiency is attained. McConnel and Brue (2005, 149). A untaught A could chronicle a higher GDP than realm B just now this does non inevitably mean that country A is doing soften in terms of economic welfare as there is a clear distinction between economic growth and national welfare.This can be fiendi sh on the limitations attached or rather linked to GDP calculation and analysis. (facstaff. uww. edu). Walter in the book Economics, historied that GDP ignores or rather omits household production which is an important sector in as far as determining the welfare of plurality is concerned. Wessels W (2006, 75). Alan and Laurence backed this idea in their book Macroeconomics an integ sayd approach where they deliberated that GDP does not account for the unreported incomes which are earned in the resistivity economy.A good illustration of unreported incomes is a situation where waiters fail to report all the tips they acquire while on duty. People may fail to report their actual incomes to evade taxes. statistical problems could also have occurred creating the photograph that country A had a higher GDP than country B though this may not be actually be the case. Some people may not divulge all the information regarding their incomes or expenditure leading to wrong GDP estimates. If country B has a very significant underground economy thusly her citizens could be doing bankrupt than those in country A even though the latter had a spurn GDP.This is an indication that high GDP grade do not necessarily translate to better welfare for the citizens. Auerbach and Kotlikoff (1998, 136). When calculating GDP the aspect of leisure is ignored although it is very critical in as far as defining peoples welfare is concerned. boorish A could register a higher GDP than country B plainly the citizens in country A could have been overworked leading to heartyness complications. In this case, the high GDP could be at the expense of the peoples health and we cannot cogitate that it ensured their welfare or well being. Wessels W (2006, 75).Using GDP figures to determine the peoples welfare is inappropriate as it fails to involve bionomic costs incurred in the process of attaining the said GDP. Ecological costs include the costs of pollution. Country A could register a high er GDP than country B collectible to the incident that country A had better technology that ensured increased production. However, the increased production could have been realized in the face of increased air, water and land pollution all of which poses health hazards to the citizens. Wessels W (2006, 75). When such is the case then we cannot break up that country B is doing better than country A.Peoples well being encompasses the peoples health and not just their economic well being. A country with lower GDP but ensuring that her environment is safe for her citizens is doing well in terms of national welfare even though it could genius a lower GDP than one with a higher GDP but has a dirty environment. GDP ignores a countrys environmental quality and it fails to account for the consequences that an economic growth could come along with. Auerbach and Kotlikoff (1998, 136). GDP also focuses on output or production although it is consumption that could best condone peoples welf are.For instance country A could sell more goods to other nations like country B since the demand for such goods in country B is higher. In this context, country B could be doing better than country A but since country A exports more it may create the impression that it is doing better. On the other hand, country B may register a lower GDP translating to being worse off as her net exports are negative but in the real sense they could be doing better. Focusing only on the output approach would lead to distortions while addressing the issue of national welfare.Another critical issue cited by Wessels as a limitation of using GDP to estimate a countrys or nations well being is the fact that political science spending is valued at cost rather than at its value. Government projects in country A could have been at a higher cost than those in country B but an important aspect to con perspectiver here is how much the projects were worth to the citizens. This is because some important pro jects could be undervalued while vain projects are overvalued and this will have a significant impact in as far as influencing the peoples welfare or well being is concerned.Wessels (2006, 75). GDP calculation does not include the plight of the people in terms of health and life expectancy which are quite important in assessing the peoples well being or welfare. Country A could have a higher GDP than country B but if she has a lower life expectancy rate and is performing poorly in terms of usual health of her citizens then we cannot argue that her citizens are better off than those of country B especially if in country B the life expectancy and general health is better.Health which is a very important factor in determining the peoples welfare when calculating a countrys GDP peoples conditions health wise are only included if they increase the costs of the health system. A countrys health costs could be attributed to modern and advanced health technologies but this does not guarant ee a nations well being health wise as the costs incurred may not match the benefits attained. Democracy or political freedom is an important part in determining peoples welfare. Good presidential term is one where respective freedoms are respected and most importantly body politic embraced.Using GDP to guess peoples welfare is inappropriate as it does not provide any information regarding a countrys governance. Country A could register a higher GDP than country B but the political organization in country A could be oppressive to the citizens. In this context, we cannot argue that country A citizens are better than those in country B which could be exercising democracy and consequently not oppressing her citizens. (facstaff. uww. edu). Another vital issue in defining peoples well being is assessing social justice in a country.If country A registered a higher GDP but was very poor in terms of the civil justice system then we cannot conclude that her citizens well being was ensured . Country B citizens could be doing better at a lower GDP level if she ensured an effective social justice system. An effective system ensures that the rule of law is embraced and peoples rights respected. This is important in ensuring that corruption which threatens peoples welfare as it only benefits a part of the total population is kept at bay. Using GDP to compare the well being of people in country A and B could give a wrong impression of what is actually the case.This is attributed to the fact that a country could have overly adjusted for inflation leading to the impression that increase in prices translate to hikes in prices even when this could be as a result of improvement in the products produced. international Morse code S (2004, 39). Another aspect that retraces it inappropriate to compare countrys welfare using the GDP statistics is the fact that for such comparisons one must convert the currencies into the other countrys currency and when carrying out the conversion s it is possible to understate a countrys GDP especially in the developing nations.A country A could register a higher GDP than country B due to errors arising from conversions of currencies. (facstaff. uww. edu). Country A could have a higher GDP than country B but her citizens could be worse off than those of country B in terms of national welfare. This is attributed to the fact that country A could be characterized by many social evils as opposed to country B. Failure to include the non-market production in the calculation of GDP makes it an inappropriate tool in determining peoples welfare in an economy.Such services like childcare, subsistence farming and care for the aged mean a lot in as far as peoples welfare is concerned. Country A could have a higher GDP but with a lower subsistence economy when compared to country B. A significant subsistence economy would ensure that a countrys food security is ensured and this would place her citizens at a better stance in as far as the ir well being or welfare is concerned. GDP fails to account for the effects or consequences of technology which has an impact in its determination.In contrast GDP is more concerned on the value of the end product without taking to concern the efficiency of the technologies in question. If country A registered a higher GDP than country B but country As political relation invested more in sectors like education and health ensuring that her citizens were better off in those areas then we can conclude that country Bs welfare is doing well even if it has a lower GDP than country A. Treating investment in education and health as consumption rather than investments makes it fractious to estimate peoples welfare. Willis I (1997, 164).Distribution of resources in a country is also a point to consider when using GDP figures to estimate peoples welfare. Country A could register a higher GDP than country B but this high GDP could have been arrived from a small insignificant semblance of the total population. This is to say that it is inappropriate to say that country A citizens are doing better than those in country B as the GDP is contributed by a small proportion while a large proportion of the society could be languishing in poverty. Income distribution is of much fragrance when determining peoples welfare in an economy.The inequality issue and GDP arise more so in developing countries or third world as opposed to developed ones. Willis I (1997, 164). Social issues like family stability are also not reflected when calculating GDP although it has an impact on peoples welfare or well being. GDP in country A could be higher than that in country B as more money is being channelled into paying divide cases lawyers or building more police posts in response to increased crime rates. This illustrates that it is inappropriate to make conclusions about peoples welfare using GDP.In his book The Japanese Economy, Mitsuo Saito noted the inappropriateness of GDP as a tool of ev aluating peoples well being due to the fact that it does not indicate the labour conditions, housing conditions, state of the social security or the urban life which are crucial in determining peoples well being. Saito M (2000, 13). Economic growth could be based on either the demand side or the supply side of an economy. The pile up demand could increase due to an increment in the population size while aggregate supply could be due to the discovery of new natural resources.Aggregate output is affected by the level of labour supply, the stock of accumulated capital, level of technology as well as the institutions in place. There is an inverse relationship between prices levels and output and when prices levels fall the output increases. Tanzi and Chu (1998, 203). Monetary and fiscal policies in a given economy would affect the countrys well being or welfare. The peoples welfare will be affected by the policies that an economy embraces. Good policies are those that stupefy for equi table economic growth in a nation. They ensure that the poor in the society are not worse off but instead uplift them.This can be achieved through the application program of equitable taxes such that peoples ability to pay is what determines the amount they are to pay all taxes. The rich will pay a higher amount than the poor in such cases. The government could also apply fiscal policies to ensure development for the poor in society.References Alan J. Auerbach, Laurence J. Kotlikoff. 1998. Macroeconomics An Integrated cash advance. MIT Press. Bernard Baumohl. 2007. The Secrets of Economic Indicators unsung Clues to Future Economic Trends and Investment Opportunities. Wharton School Publishing. Campbell R. McConnell, Stanley L.Brue. 2005. Economics Principles, Problems, and Policies. McGraw-Hill Professional Publishers. Measuring GDP and economic growth. Retrieved on 23rd November 2008 from http//facstaff. uww. edu/ahmady/courses/econ202/ps/sg3. pdf Mitsuo Saito. 2000. The Japanes e Economy. World Scientific Publishers. Ian Wills. 1997. Economics and the Environment A Signaling and Incentives Approach Allen Unwin Publishers. Stephen Morse. 2004. Indices and Indicators in Development An Unhealthy Obsession with Numbers? Earthscan Publishers. T. Hartzenberg, Buck Standish, A. Wentzel, V. Tang, T. Hartzenberg, S. Richards. 2005.

Tuesday, April 9, 2019

Homeless essay Essay Example for Free

Homeless essay Essay about dispossessed person concourse argon responsible for their own problems. Do you agree? In this essay I pass on be pointed out f plays about the homeless deal in London and I will be analysing if it is there teddy for being homeless or our fault. There are thousands of deal who drift around the streets of London looking for a patch to sleep and somewhere to eat. Children and adults collapse there houses because of family problems and some(prenominal) more scenarios. There are many people living around the streets of London and the world. They face problems that obligate them to leave there home and the majority of the time it is because of currency problems and family problems. They leave houses to travel the streets and live in alley sorts and face the whether which can turn bad in the winter. The question that I will investigate is it their fault that there homeless. The majority of homeless people are homeless because it has been their fault . Their problems that they have faced have pushed them to leave home and loose any luxuries they had. Any homeless people do non even fork over to gain a job to support them in any way. some(prenominal) people think that they should modernize a job as many do have some qualifications that can help them. This is a sign of being lazy which cannot benefit them in any way and they deserve to be homeless if they act in this way. They clanger ways to posture golds from people by begging in crowded areas and doing an act to endure people to give money. This is the easy route out and if homeless people do this thence no simperfy should be given. More than three hundred thousand was given to beggars over a full stop of two months n London and was spent on drugs and alcohol.This is a equitable example of why no money should be given to beggars, as they will only harm themselves and people around them. Many homeless people by the drugs because they fell that they have nothing and drugs might be a way to ram a boost to survive day-to-day life on the streets. Many homeless people refuse shelter because they think that they can cleave by without them. This is a sign of being mollusk and people shouldnt tolerate it. Many immigrants flee to the UK because they think that it is their escape route out of their rural area because of poverty or war.They come into this country and such onto our money that has been give. They stay homeless for a turn and as soon as a chance comes they will take it. They should get out and get a job because it will help them and maybe their future family. Many homeless people who have no options available to them do drastic things to gain some money to support them for the day or week. Many professional all beggars get eighty pounds a day, which is tax-free. This is ridiculous as it is more than people get in a day for going out and doing work.This is a prime example as to why money shouldnt be given to them. Some homeless people who want to get out of the situation cannot because they are too lazy to find out information about metrical composition to call for help such as childline and social services. There is an magazine that can help the homeless it is called the big issue and it aim to help the homeless by telling them what to do and numbers to call. It is a big help for people who want to get out of the situation. It is a free paper and could get homeless people back on a property.I think that some homeless people are to blame themselves, as they do not want help of any sort. In this situation of the investigation I will be analysing the support side to this argument. There is another side to which I think that is to be announced about homeless people. The things that have happened to them are not their fault. This problem could of happened to anyone. This is why there are many charities open to help the homeless who will provide food and a shelter for them to sleep in. the big issue is a big help.Keith smit h at thebig issue agrees that it is not fair to tell people that they mustnt give money to beggars. The government has made a good contribution to this case, as ninety two per cent of families are straightaway living in tempary registration in a good maintained house with a bath, bedrooms and living room. The government hopes to get as many homeless people into homes by 2010. This is a great achievement for the people who want to race home. There are many groups that go into the streets and provide food and shelter to the homeless.People should give money to charities because it will have more of an effect as if you give it to the homeless in person they could that by drugs or alcohol with it. I think in my judgement that homeless people are not to blame, as they cannot help was has happened to them. They need help, which is provided by different services. A small amount of money is all that is needed to support them. With a new priminister in power I think that he will tackle t he problem in a quick way. He could bring the time from 2010 to now which could help the homeless even more.

Sunday, April 7, 2019

The article by Joachim Wambsganss Essay Example for Free

The article by Joachim Wambsganss EssayThe article by Joachim Wambsganss discusses the nature and functions of gravitational crystalline genus Lenses that twain help and challenge our understanding of the celestial bodies in the universe. As the author rightly puts it, the sky is fill with many mirages and mysteries to be explored. The gravitational lensees make the universe into a palace of glasses where one images reflects into fivefold images creating an illusory effect. It is curious to know the nature and functions of these gravitational lenses that both help and defy our understanding of the universe. . gravitative lensing is a budding and promising ara of study in astronomy. It helps astronomers to study the sliminess matters in the universe. It is similarly useful to investigate the structure of quasars, black holes and find earth like planets around other stars. gravitative unclouded excursion was identified and accepted, though non accurately. Einstein was d oubtful about it though he predicted that a foreground star could magnify the image of a background star as a result of gravitational lensing. More optimistic was the Swiss-American astrophysicist Fritz Zwicky with his predictions on lensing effects of galaxies. At last the speculation came to an set aside in 1979 when astronomers actually saw evidence of lensing.Generally light that comes from a celestial body goes straight. exclusively when there is any object in between it deflects and the deviation defecates many distortions to what we see in the space. It is enkindle to note that any thing that possesses mass can serve like a lens. It need not emit light on its own. Four consequences of gravitational lensing are identified. They are 1.Change of Position, 2. Magnification and Deexaggeration, 3.Deformation, 4. Multiplication.The perceptible mess of star or galaxy changes because of the deflection of gravitational lightSecondly, it is also possible to see the magnification of illumination of a star or quasar because of the deflection of light. Sometimes the light demagnifies. Thirdly, galaxies can erupt long-drawn-out into arcs or bananas because of the deflection of light. Finally, the multiple images are the result of strong gravitational lensing.How Lensing WorksThe gravitational lens system has three components embedded in the space. The distance source of light, an intervening mass that acts as a lens and an observer on the earth are the three which form a straight line. The long-distance source of light could be a star, quasar, or galaxy. The intervening mass that acts as a lens can be anything from a planet to a black hole.Light travels through the shortest distance, and it need not be a straight line always. Sometimes it can travel through a weave as well. The light bends when it reaches the curved space near a cosmic body. The degree of deflection depends on how close the rays get tot the body and on the mass of the body. The deflect ion an gle is at once proportional to the mass and inversely proportional to the closest distance.Gravitational lenses are various from ordinary lenses in many ways. The ordinary lenses have a well-defined focal point whereas the gravitational varieties produce focal lines or surfaces. The typical gravitational lens also causes light rays to experience smaller deflections. The gravitational lensing is achromatic. When the lens system is asymmetric, i.e. when source, lens and observer are not in alignment, the lens has an oblong mass scattering and the resulting ring breaks up into discrete variegated images. The lens magnifies different parts of the source by different amounts and the highest magnification occurs at caustic. When the alignment is very removed off or the lens mass diffusion is very spread out, the lensing is very weak.With the discovery of double quasar Q0957+ 561 gravitational lensing became an observable science. So far 64 double, triple and multiple quasars have be en found. The CLASS (Cosmic Lens All-Sky Survey) project has mapped more than 10,000 radio sources and 17 multiply imaged systems.To identify whether it is real quasar or an illusion, observes have developed a checklist. They see whether the quasars prevarication at the same distance, whether their spectra is similar, whether there is any potential lens between the observer and the quasar and whether the brightness of each quasar fluctuates in the same way.When the galaxy lens is spherical it can distribute the light of background quasar or galaxy into a ring or circle called Einstein ring. rough a dozen such rings are found.The important application of quasar lensing is to measure Hubble constant, which is a measure of size and expansion rate of universe. Multiple quasars can give insight into cosmological tilt called cosmological constant. It is essential to explain why the expansion of universe appears to be accelerating. The more is the expansion accelerated, the larger the volume of space. Cosmological constant can not be more than 62 percent of the energy density of the universe. If the density is more, there could be more number of quasars. It accepts smaller values of the cosmological constant.Quasars are unsteady by their nature and they tend to brighten and then dim on their own. To distinguish microlensing fluctuations and intrinsic variability astronomers monitor multiple quasar systems. In 1989 astronomers confirmed five multiple quasar systems. They reason that innermost parts of quasar are hotter and bluer than outer parts.If lens is not single galaxy, but a cluster of galaxies then the image can be a kaleidoscope of strongly distorted arcs and arc lets. Studies on clusters of galaxies reveal that clusters are dominated by unseen dark matter. On an extremely large scale, the ample galaxy clusters of matter tend to be powerful lens. The wide spread shearing of galaxy images support the view that universe is giant cobweb of matter interspe rsed with voids.The article also focuses on MACHOs and Extra solar planets. MACHOs are collection of rogue planets, dead stars or black holes. However research says that the entire dark matter cannot be made entirely of MACHO. It also notes that stellar mass black holes may cause microlensing events. Stellar microlensing can even detect planets and the extra burst of brightening that might have been caused by planet candidates.Thus, the article Gravitys Kaleidoscope narrates interestingly how the study of illusions can lead us to the discovery of legality relating to celestial bodies in the universe.