Advertisements, Codes and Fairy Tales :: essays research papers

Advertisements, Codes and Fairy TalesMany publicizings procedure codes to convey a fairy tale to consumers,usually resulting in a happy ending. This occurs at the expense of the priceand means being target aside. Most advertisements rely heavily on visual propsand sometimes on text edition to convey their meaning. These codes are open to manyinterpretations. This ad is no exception. It uses the visual code on manydifferent levels, and the text is there mainly for explanatory purposes. Thesecodes all have references to the story-line of Magic cardinal sorcerers usingspells to fight each new(prenominal) over imaginary regions of land. The advertisementtries unsuccessfully to convey a happy ending, like in a fairy tale, to theconsumer, while sacrificing price and means.The code of spatial order is employ to show the reader oustments inperiods of time. These advancements can be seen as ane looks at the ad fromthe lower-left corner in a clockwise circle. The starting signal obje ct one would see isa skull from a Woolly Mammoth, which is typic of prehistoric times. The future(a) object, a computer, stands out because it does not fit the traffic conception ofchronological order. Wizards of the Coast and Microprose, the advertisers, usethis purposely by drawing caution to the computer and consequently thecomputer game. The computer falls into another pattern. This pattern goes inthe same order, clock-wise, but alternates between Magic (the game) andsomething pertaining to the background of the game. The next objects are tarotcards and a spell book, both of which abide by the patterns. These objects,along with the mood of the entire ad being dark, may be interpreted by theconsumer to mean death or the devil. This is based on cultural beliefs andrituals. Most people believe angels and good guys wear white, and thusdevils and bad guys dress in desolate. Also, people usually wear black clothing tofunerals, which is essentially a ritual for death. The next i tem in thepattern is actual cards from the game of Magic. These cards followchronological order because they are the result of the movable-type printingpress being invented in the 18th or 19th century. The final components are acompact disc read-only memory disk and a mouse. These show how science and technology have advance inthe 20th century, and it also reminds the consumer of the computer, andconsequently the computer game.This printed sales flip out also uses dark and bright colors that contrasteach other to give the consumer more information about the game. The ad itselfis dark and mystic, fairly evil it also has blue, mystical back-lighting.