Gourmet Coffee Research Essay

Using the books and internet, a rehunt regarding buying behavior for gourmet coffee is conducted for the country of France. accepted keywords atomic number 18 employ in order to limit the search for the internet. The keywords used include gourmet coffee, France, brewing equipment, buying behavior, and consumption. Using a search engine, there are results that came back and the relevance of each are taken into account. This is because, while there may be several results found, the credibility and relevance are to be inspected when using the internet for research (Levitt & Rosch, 2006).There are also books consulted but relatively few information from both delegacy resulted to an exact data pick uped to determine the buying behavior in the said country. A summary of the results are shown below. Coffee is, interestingly, served together with eat in bowls and is mixed with an aroma of chicory (Eccellente Gourmet Coffee, 2005). Likewise, the touchstone consumed for coffee is asso ciated with certain factors, which are identified by Debry (1994) as need for a stimulant, preference for strong coffee, coffee connoisseurship, and choice of coffee-roasting shop (p. 65).In terms of world consumption, France has shown a trend of decline from the years 2000 to 2004 with the scarcely exception for the year 2001 to 2002 (International Coffee Organization, 2005). Relative to the numbers of other European countries, it is among the top consumers. Likewise, there is a growing chain of coffee shops possess by Columbus Cafes and this is a potential market for the equipment to be sell (Bell, 2001). The data gathered from both library and internet research does not produce the ample data required for the purpose of identifying the feasibility of an enthronization into this market.As of the moment, the only option left is to collaborate with associations or cheek of coffee growers or producers in order to obtain the data for monetary support for their programs, which is much lower than paying the firms. References Bell, J. (2001). For coffee in Paris, the hereafter is now. Retrieved January 21, 2008, from http//www. allbusiness. com/manufacturing/food-manufacturing-food-coffee-tea/788729-1. html. Debry, G. (1994). Coffee and health.London, England John Libbey & Company, Ltd. Eccellente Gourmet Coffee. (2005). Did you know? Retrieved January 21, 2009, from http//www. eccellentegourmetcoffee. com/didYouKnow. htm. International Coffee Organization. (2005). gentlemans gentleman coffee consumption by importing country. Retrieved January 21, 2008, from http//www. fas. usda. gov/htp/tropical/2005/12-05/cofconim. pdf. Levitt, C. & Rosch, M. (2006). The lawyers guide to fact finding on the internet. Chicago, IL American mensuration Association.