International and Domestic Marketing Comparison Essay

In to twenty-four hour periods introduction, note is normally acknowledged as inter discipline and the general expectation is for this to continue into the predictable future. As the world continues to venture into global trades, not limiting parentage transactions to house servant trades, it is important to understand the similarities and differences of conducting business in those markets. The victor of businesses in domestic and planetary markets is dependent on the accuracy and thoroughness of the merchandise within the respective markets. With that in mind, this paper will comp be and channel foreign and domestic merchandising with the use of selected international outlandish, Germany, versus the United States. home(prenominal) versus International MarketingAnalyzing domestic and international businesses within the private and common sectors, the almost common objective is flourishingly to function in clubhouse to continue operations. Although they share the same ultimate goals, international and domestic marketing are quite unlike. Generally, nation-states differ in the following areasUnique political science systems uprightnesss and regulationsCurrenciesTaxes and dutiesCultureBusinesses venturing into the international market must understand such differences along with recognizing similarities in buyer behaviors as they differ from acres to country. Specific to Germany, a successful business venture must fully comprehend the foreign purlieu in order to effectively market a product or service.German vs. U.S. CultureOne of the most important factors that have a major impact on marketing in Germany is subtlety. Germanys market-gardening includes a long history of musical talent and interest which has proceed even in modern culture (ThinkQuest, 1999). Germany ranks as the 5th largest market globally in music record sales and is heavily influenced by tv (ThinkQuest, 1999). Germanys television market encompasses over 34 trillion househ olds and is by far the largest market in Europe (ThinkQuest, 1999). Television viewers have options for cable or satellite and can choose from a variety of free-to-view public and commercial channels (ThinkQuest, 1999). Another major formula of German culture is sports two of the most everyday being contrary types of motor racing and soccer (ThinkQuest, 1999). Practicalityis a truly common peculiar(prenominal) of most Germans that would lead marketers to focus on introducing products and services with a straighten out purpose and value (ThinkQuest, 1999).U.S. culture, on the other hand, is quite different from German culture. Inspired by a combination of European ideals combined with domestic originality, U.S. culture encompasses traditions, ideals, beliefs, customs, arts, and innovation (USA Study Guide, 2007). Much of U.S. culture was not uniquely derived, but imported by colonization and immigration (USA Study Guide, 2007). the States has a strong focus centered on civil liberties, national holidays, U.S. sports, and innovation of arts and entertainment. National holidays such as Memorial Day, jade Day, Independence Day, Easter, Thanksgiving, Christmas, and New Years are celebrated across the country and many different businesses take advantage of such times to twisting sale prices on products and services enticing customer purchases. Some of the most favorite sports include American football, basketball, and baseball, and Americans are cognise to spend incapacitated of m unrivalledy during these events.The U.S. is an enormous exporter of entertainment including news, movie, and music. Different types of entertainment are communicated through a variety of venues including television which ranks as on of the top spile media of the U.S. (USA Study Guide, 2007). Statistics show that 97% of Americans own at least 1 television and most have at least three in their household (USA Study Guide, 2007). Advertising in America is much different from Germa ny, rather than the focus being on practicality, successful marketing in the U.S. highlights the trendiest fashions and creates an image that one just has to have a true product. U.S. culture is ever-changing it is not static, as the country is known as the largest melt down pot in the world, and as new cultures migrate into the U.S. accepted by the majority, the culture continues to evolve.German vs. U.S Laws and RegulationsIn order to tap into the German international market, it is essential for a business to have a clarified intellect of the laws and regulations that govern marketing and publicise. Marketing and advertising in Germany is governed by very fastidious laws. In Germany advertising is defined by different typesincluding increase PlacementPermanent Advertising ProgramsTeleshopping/Radio shopping(Zitierung, 1996)For example, in Germany, the most popular television stations are Anstalten ffentlichen Rechts, which means that they are not allowed to win a profit (Zit ierung, 1996). Such television stations are free therefore, organization officials cannot directly influence their decisions (Zitierung, 1996).The top managers are appointed by councils who represent major groups within their society including popular political parties, churches, particular businesses, and unions (Zitierung, 1996). In this case, laws in place prescribe their purpose and internal organize (Zitierung, 1996). Operations are financed through monthly fees acquired from individuals who own either a radio or television (Zitierung, 1996). Financing through television or radio license fee is not permitted. Advertising is restricted to certain times of the day and never interrupts movies or news shows (Zitierung, 1996). Advertising on public television channels may not go along 20 minutes during the workday, and on private channels may not exceed 20% of daily transmission time (Zitierung, 1996).Marketing and advertising in the U.S., although it is governed by laws and re gulations, is much easier than advertising in Germany. Although much of the communication to Americans is monitored by the Federal Communications Commission (FCC) and the Federal Trade Commission (FTC), laws and regulations are to a greater extent specific to content of ads, antitrust laws, and intellectual property including copyrights and trademarks (HG.org, 2009). In comparison to governing laws in Germany, advertising on television, for example, is done more freely and frequently in the U.S. There are no strict guidelines that dedicate a small portion of time throughout the day for advertising, thus movies, news programs, and television shows are frequently interrupted for the furbish up purpose of advertising (HG.org, 2009). In fact, many advertising campaigns purchase run aground time spots to run commercials for their product during the most popular television shows and sports games such as during NFL games and American Idol to name a few.German vs. U.S. EconomyGermanys eco nomy is one that is heavily export-oriented, the country is the worlds leading exporter of merchandise,and thus this is a key element in German macro sparing expansion (ThinkQuest, 1999). Germanys currency is the Euro and its monetary form _or_ system of government is set by the European Central Bank in capital of Kentucky Germany (ThinkQuest, 1999). Germanys financial system is not driven by the stock(a) market in fact, it is a financial system that is bank oriented. profession is deregulated in Germany the unemployment rate is a continuous problem, along with bureaucracy regulations that realize burdens on new and incumbent businesses (ThinkQuest, 1999). Agriculture is extremely productive in Germany the country domestically produces over 90% of its needed nutrition and is known for its high level of industrialization (ThinkQuest, 1999).The U.S. economy differs greatly from the structure of the German economy. It is the largest national economy in the world maintaining a stabl e gross domestic product growth rate and continued low unemployment rate (United States discussion section of wear, 2009). The U.S. is one of the most significant nations in the world of international trade the country leads the world in exports year over year while simultaneously remaining one of the top three exporters of goods (United States Department of Labor, 2009). U.S. currency is the American dollar and its banking system relies heavily on the stock market. The U.S. has major economic concerns as it related to external debt because as baby boomers are line to retire and collect Social Security, monies are running low (United States Department of Labor, 2009).ConclusionIn conclusion, Germany is quite different from the United States in terms of how the country operates including the government of marketing and advertising. An individual traveling from his home country to do business in a foreign country must conduct lengthened market research prior to developing a market ing and advertising plan. It is essential to understand the different aspects of the country in order to effectively position and market a product or service. Doing business in a foreign country involves many different variables and more complexity than doing business at home. Success is dependent on the accuracy of market research and the companys ability to manage from a local anaesthetic perspective with the absolute correct marketing mix.ReferencesHG.org. (2009). Advertising, Marketing & Promotion Law Guide toAdvertising, Marketing & Promotion Law. Retrieved June 16, 2009 from http//www.hg.org/advert.html.ThinkQuest (1999). German Culture. Retrieved June 15, 2009, from http//www.tlc.kherson.ua/alex/germanculture.htm.United States Department of Labor (2009). Economy at a Glance. Retrieved June 16, 2009 from http//www.bls.gov/eag/eag.us.htm.USA Study Guide (2007). The international student guide to education and study in the USA. Retrieved June 15, 2009 from http//www.usastudyg uide.com/americanculture.htmZitierung, Autor (1996). German station Advertising Law. Online Journal Recht. Retrieved June 16, 2009, from http//www.ojr.de/index.html?/1996/36.htm.